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When Loyalty Fails to Matter

We've been in our townhome for almost a year. It has flown by. I was reminded today of this fact by the notice we received on our door today reminding me that if I want to stay I will need to sign a new lease and if I don't want to stay I have to give them 60 days notice. If I want to stay my rent will go up. I knew this was going to happen because it happens everywhere but my question is: do the rent hikes ever stop? Doesn't it make more sense to reward people who stay and choose not to vacate, especially people who pay early every month, who don't cause problems with their neighbors and are overall good tenants that a landlord would like to keep?
This is not the only instance where this occurs. Health insurance companies up their rates every year. I know lots of companies that change insurance year after year because it is cheaper to start over somewhere else than to stay with an insurance company. Why are these companies getting financially penalized for sticking around? Consequently the employees get penalized for staying employed with that same company.
One might argue that pay raises would help overcome this nomadic tendency. In many cases, pay raises fail to meet these new monetary "uppings" and people are worse off the longer they stay somewhere. It certainly doesn't inspire an employee or tenant to stick around.
I find loyalty a very important aspect of society and hate to see that it in many cases it fails to matter if a person stays loyal. Perhaps there is a correlation (not causation) to why divorce rates are so high. It is become so normal to leave everything due to stress, financial hardship, and feeling under appreciated that we have lost the skills to work through a difficult time in marriage.
To those of you who remain loyal, I salute you.    

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